Customer Marketing Manager

Job description

Ethena is hiring a full-time Customer Marketing Manager role in Remote. The official posting places the position within the employer's Marketing function and describes the work through the source's role overview, responsibilities, and qualifications. This opportunity is tied to the employer's current operating needs rather than a general talent pool. The role's scope, collaboration context, and expected contribution are represented in the structured source-backed details retained below. The posting identifies the practical work involved, the capabilities expected from applicants, and the location and employment arrangement attached to this specific vacancy. Day-to-day work follows the responsibilities published by the employer and may involve the teams, customers, systems, or commercial objectives named in the source. The requirements preserve the stated experience, knowledge, and working expectations without adding assumptions. Candidates should use the exact official application route for the complete vacancy instructions. This original STRIDETO summary preserves the source meaning while keeping the employer's detailed responsibilities and requirements separately structured. The official posting is organized into source sections including Who we're looking for, Reports to, What you'll do, What makes a great candidate, Physical demands; these sections provide the detailed evidence retained in the structured responsibilities and requirements fields.

Requirements

• Customer marketing experience: You've owned customer marketing or advocacy programs at a B2B SaaS company. You know what good looks like for lifecycle email, webinars, case studies, and reference management, and you can point to expansion or retention outcomes you've contributed to.
• A revenue mindset: You think about your work in terms of what it drives, not just what it produces. You're comfortable tying a campaign to expansion ARR, a webinar to upsell pipeline, and a case study to a won deal.
• A storyteller's instincts: You can spot the compelling angle in a customer's story and know how to pull it out. You write well, coach well, and know the best case studies make the customer the hero.
• Cross-functional range: This role touches Product, Customer Success, Sales, and Marketing. You're comfortable context-switching, comfortable asking people for things, and comfortable representing the customer's perspective in internal conversations.
• Bias toward action: You'd rather run a good webinar this month than spend three months planning a perfect one. You're organized enough to keep multiple programs running at once without dropping anything.
• MarTech & AI fluency: You've built emails and lifecycle workflows in HubSpot. Salesforce familiarity is a plus. You understand how customers move through a post-sale lifecycle and you've built programs around it. You’re a heavy AI user who has built agentic workflows and connected systems to drive faster and better outcomes.
• Compliance or regulated-industry curiosity: You don't need to be a compliance expert on day one. But genuine interest in the space will serve you well.

Skills

• Ethena
• training
• From
• assigning
• HRIS
• transforming
• People