Demand Generation Manager (Global)

Job description

Demand Generation Manager (Global) is a full-time role with commercetools, based in London, England, United Kingdom (Hybrid). The position contributes to the employer's work through the function described in the vacancy, with day-to-day focus on You will have the tools, trust, and space to not only build the future of commerce, but to build your own.</p> <p><strong>Your Impact</strong></p> <p>As <strong>Demand Generation Manager, </strong> you will own pipeline generation for commercetools within the Healthcare and Life Sciences vertical spanning pharma, medical device manufacturers, healthcare distributors, and health & wellness retail/DTC brands. </p> <ul> <li><strong>Campaign Strategy & Execution:</strong> Build and run the full-funnel demand gen plan for Healthcare & Life Sciences multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.</li> <li><strong>Event & Field Marketing:</strong> Identify and prioritize the industry events, conferences, and executive roundtables (e.g., HIMSS, DTC/pharma commerce events) where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.</li> <li><strong>ABM Program Ownership:</strong> Partner with Sales and RevOps to identify target account lists in Healthcare & Life Sciences and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.</li> <li><strong>Channel & Program Selection:</strong> Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation across them.</li> <li><strong>Use Case Activation:</strong> Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.</li> <li><strong>Pipeline

Requirements

• You know how to translate industry nuance into campaigns that resonate with a specific
• often risk-averse buyer
• and you're equally comfortable planning an executive dinner and building a paid ABM sequence.</p> <p>You bring:</p> <ul> <li>3–5 years of experience in Demand Generation
• Performance Marketing
• Account based Marketing
• Industry Marketing or Growth Marketing within B2B SaaS</li> <li>Hands-on experience running multi-channel campaigns and ABM programs
• from concept through to pipeline reporting.</li> <li>Experience planning and executing field events
• executive roundtables
• or conference presence that reliably convert into pipeline.</li> <li>Strong collaboration skills
• comfortable working closely with Product Marketing (who provide use cases)
• Sales
• and RevOps.</li> <li>Proficiency with marketing and campaign tooling such as HubSpot
• DemandBase
• Navattic
• and standard reporting/attribution tools.</li> <li>Bachelor's degree in Marketing
• Business
• Communications
• or a related field.</li> <li>AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation
• content drafting
• targeting
• or reporting and a drive to put them into practice.</li> </ul> <p><strong>Nice to have:</strong></p> <ul> <li>Experience marketing to the Healthcare or Life Sciences sector</li> </ul> <h4><strong>Our Benefits</strong></h4> <p>Because work and life are connected
• our benefits are too.

Skills

• SQL