Field Marketing Officer

Job description

M-KOPA is hiring a Field Marketing Officer for its Mobility commercial team in Kenya, with locations listed in Nairobi, Kitengela, and Thika. The role is field-based and focuses on driving sales and market penetration for electric motorbikes through direct customer engagement, lead generation, product demonstrations, community outreach, and local market development. The position reports to the Senior Commercial Manager.

Responsibilities

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes.
• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement.
• Provide product demonstrations and guide customers through the sales process.
• Build relationships with customers, local communities, leaders, and influencers.
• Support marketing campaigns by distributing materials and organizing local events.
• Collect market data, customer feedback, and competitor insights.
• Prepare regular reports on sales activities and conversion rates.
• Stay current on product features and industry trends related to electric motorbikes.

Requirements

• Diploma or Degree in Sales
• Marketing
• or a related field.
• 2+ years of experience in sales, marketing, or a related field.
• Experience in direct-to-consumer sales, preferably in the automotive industry.
• Proficiency with Excel and mobile sales tools.
• Proven track record of meeting and exceeding sales targets.
• Comfort working in a field-based, customer-facing sales environment.

Skills

• Field Sales
• Sales Strategy
• Lead Generation
• Lead Conversion
• Direct-to-Consumer Sales
• Product Demonstrations
• Customer Engagement
• Community Engagement
• Relationship Management
• Marketing Campaign Support
• Market Research
• Competitor Analysis
• Sales Reporting
• Microsoft Excel
• Mobile Sales Tools
• Automotive / E-Mobility Sales
• Target Achievement
• Communication