Lifecycle Marketing Manager

Job description

Lifecycle Marketing Manager is an official Full-time opportunity with BIS Safety Software in Sherwood Park, Alberta. The employer's vacancy describes the business context, purpose, scope, and expected contribution of this specific role. The published material identifies the work performed, the teams or customers involved, and the capabilities requested from applicants. The structured responsibilities and requirements below preserve the source-backed detail without inferring qualifications from the title. The exact official vacancy and application routes are retained for candidate review. The posting also provides substantive role context beyond the short title and location, including operational or functional expectations relevant to this opening. BIS Safety Software publishes this as a current full-time vacancy in Sherwood Park, Alberta. The role sits within the employer's stated business and operating context and has a defined scope rather than being a general talent-pool listing. The source identifies the work the successful candidate will perform, the stakeholders or customers involved, and the outcomes the role is intended to support. The structured responsibilities and requirements retain the individual source-backed points from the official posting, including the practical expectations and capabilities described by the employer. The exact official vacancy and application route remain attached to this record for review.

Requirements

• Built an email program from scratch rather than inheriting and running someone else's
• Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule
• Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage
• Untangled a CRM that years of good intentions had made incoherent , figured out what was actually happening in it, and rebuilt it into something that held together
• Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it
• Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish
• Distinguish a software buyer from a course buyer and build accordingly
• Treat consent and deliverability as part of the craft rather than someone else's problem
• Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal
• Work across teams to define an integration objective and get it built, without needing to write the code yourself
• 4+ years in email marketing , lifecycle marketing, or marketing operations experience
• Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting
• Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US)
• Lead generation or lead funnel experience , with real understanding of how lifecycle stages work
• Practical understanding of attribution and data hygiene inside a CRM , and the confidence to say when a number is wrong
• A track record of building email or nurture programs that produced measurable results you can point to
• Employee Stock Ownership Plan (ESOP)
• Full medical, dental, and vision coverage
• Life insurance and disability insurance
• On-the-job training and growth opportunities

Skills

• Safety
• Software
• SaaS
• learning
• training
• looking
• Lifecycle
• Marketing
• Manager
• About
• Role
• hiring
• willing
• running