Remote SEO Strategist - South Africa

Brafton | ZA | remote

Apply for the Remote SEO Strategist role at Brafton in South Africa. Full-time contractor opportunity for experienced technical SEO, analytics and AI-search professionals.

Job description

Brafton is hiring a Remote SEO Strategist for a full-time contractor position open to candidates anywhere in South Africa. The role sits within Brafton's SEO Consulting team and combines technical SEO, content strategy, analytics, client consulting, reporting, and emerging AI-search optimisation. The strategist will work directly with clients and internal teams to diagnose search-performance issues, identify opportunities, and execute SEO strategies for medium and large brands.

Responsibilities

  • Create competitive SEO audits
  • proposals and performance reports.
  • Use tools such as MarketMuse, SEMrush and Ahrefs to assess website health, errors and opportunities.
  • Execute technical and on-page SEO work based on planned scopes.
  • Conduct keyword research, backlink-focused work, website-redesign support and large-scale organic-search optimisation.
  • Use Google Analytics to analyse traffic and search performance.
  • Develop strategies to improve brand visibility in Google AI Overviews and generative search engines.
  • Optimise site architecture and content for LLM crawlers using strong semantic structure and clear entity relationships.
  • Track brand mentions and citations within generative-search results using emerging AI-search measurement methods.
  • Collaborate with cross-functional teams and communicate SEO recommendations clearly to clients.
  • Continuously monitor SEO developments and share new knowledge with internal and client-facing teams.

Requirements

  • 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency environment.
  • Demonstrated success with SEO campaigns for medium to large brands; ecommerce experience is preferred.
  • Strong understanding of cross-channel marketing principles.
  • Advanced knowledge of technical SEO, including crawling, indexing, rendering, migrations, page speed and Core Web Vitals.
  • Advanced experience with Google Analytics and Google Search Console.
  • Strong project-management and organisational skills.
  • Intermediate to advanced knowledge of HTML, JavaScript and CSS as they affect search performance.
  • Strong knowledge of enterprise SEO tools such as Botify, Sitebulb, Conductor, Stat, SEMrush, Sistrix, DeepCrawl or Screaming Frog.
  • Strong Microsoft Office skills, especially Excel, plus comfort with Google Sheets, PowerPoint and Google Slides.
  • Excellent written and verbal communication skills.
  • Strong analytical ability, attention to detail and curiosity about the changing search landscape.
  • Ability to meet deadlines and manage multiple projects in a fast-paced client-facing environment.
  • Contractors must provide their own suitable work hardware and a stable internet connection.

Skills

  • Search Engine Optimization
  • Technical SEO
  • SEO Strategy
  • Keyword Research
  • Google Analytics
  • Google Search Console
  • Google AI Overviews
  • Generative Search Optimization
  • LLM Search Optimization
  • Semantic SEO
  • MarketMuse
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • Sitebulb
  • Botify
  • Conductor
  • Core Web Vitals
  • HTML
  • JavaScript
  • CSS
  • Excel
  • Google Sheets
  • PowerPoint
  • Client Consulting
  • SEO Reporting
  • Project Management