Senior Marketing Manager - South Africa

Binance | Cape Town, Western Cape, ZA | hybrid

Apply for the Senior Marketing Manager role at Binance in Cape Town, South Africa. Full-time hybrid opportunity for experienced growth, performance and Web3 marketing professionals.

Job description

Binance is hiring a Senior Marketing Manager for its Africa Marketing team in Cape Town, South Africa. The role focuses on accelerating user growth, strengthening the Binance brand in key African markets, and delivering performance-driven marketing campaigns across paid, organic, social, affiliate and lifecycle channels.

Responsibilities

  • Drive new-user growth through product-offering design, content marketing, social media campaigns and affiliate collaboration.
  • Manage and grow strategic marketing partner relationships.
  • Lead channel experimentation, audience messaging and marketing-spend accountability.
  • Plan and execute integrated campaigns from strategy and briefing through measurement and optimisation.
  • Build paid and organic experimentation programs across creative, app-store optimisation and landing-page optimisation.
  • Own retention-marketing strategies and lifecycle campaigns.
  • Apply acquisition, performance, organic and integrated marketing approaches to drive growth and retargeting.
  • Help shape the Binance brand across key African markets.
  • Report campaign effectiveness and provide data-driven recommendations.

Requirements

  • Minimum 3 years of relevant marketing experience.
  • Experience in fintech, B2C mobile, Web3 or community-driven brands is preferred.
  • Strong interest and knowledge in cryptocurrency, blockchain and technology.
  • Fluency in English.
  • Ability to work independently.
  • Strong coordination skills and strategic marketing mindset.
  • Familiarity with online and offline channels including social media, community management and event management.
  • Proven experience growing and managing a user base.
  • Execution-oriented, hands-on and results-driven approach.
  • A university degree related to Marketing is a plus, but the official vacancy does not state it as mandatory.

Skills

  • Marketing Strategy
  • Growth Marketing
  • Performance Marketing
  • Acquisition Marketing
  • Content Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Lifecycle Marketing
  • Retention Marketing
  • Paid Media
  • Organic Growth
  • App Store Optimization
  • Landing Page Optimization
  • Campaign Management
  • Marketing Analytics
  • User Acquisition
  • Community Management
  • Event Marketing
  • Partner Management
  • Blockchain
  • Cryptocurrency
  • Web3
  • English