Social Media & Content Executive (FMCG)

Blood | Kuala Lumpur, MY | hybrid

Blood is hiring a hybrid Social Media & Content Executive in Kuala Lumpur, Malaysia, requiring 1-3 years of brand, content, or social-media marketing experience.

Job description

Blood is hiring a Social Media & Content Executive to lead day-to-day social content planning and execution, from scripting and filming through posting and performance tracking. The role owns creative execution across Instagram, TikTok, email, paid media, and other digital or ATL channels, while also growing and managing creators, KOLs, and affiliate partners in Malaysia.

Responsibilities

  • Lead creative direction for content and ads, including headlines, scripts, messaging, and channel execution.
  • Develop content across the funnel, from brand awareness and product education to conversion and sales.
  • Create and appear in short-form video content, including Reels, TikTok, product explainers, street interviews, and behind-the-scenes content.
  • Film and produce mobile-first content using strong storytelling and editing instincts.
  • Own Blood's organic social-content calendar across Instagram and TikTok.
  • Write captions, emails, scripts, and visual copy aligned with Blood's brand voice.
  • Track and report on creative/content performance and iterate using insights and trends.
  • Support and grow Blood's creator, affiliate, and micro-influencer network in Malaysia.
  • Coordinate creator outreach, onboarding, briefing, product seeding, timelines, and content follow-up.
  • Prepare content guidelines, key messages, offer mechanics, and campaign kits for affiliate partners.

Requirements

  • 1-3 years of experience in brand
  • content
  • or social media marketing
  • ideally with DTC
  • lifestyle
  • beauty
  • or health brands.
  • Comfortable appearing in front of the camera with a natural and relatable on-screen presence.
  • Strong storytelling ability across ideation, writing, and on-camera performance.
  • Deep understanding of TikTok and Instagram and how to tailor content to each platform.
  • Highly self-motivated, collaborative, proactive, and willing to execute hands-on.

Skills

  • Social Media Marketing
  • Content Strategy
  • Content Creation
  • Creative Direction
  • Short-form Video
  • TikTok
  • Instagram
  • Copywriting
  • Scriptwriting
  • Mobile-first Production
  • Influencer / KOL Management
  • Affiliate Marketing
  • Community Engagement
  • Performance Tracking
  • Trend Analysis