Sr CRM Marketing Specialist

Job description

Sr CRM Marketing Specialist is a full-time role with Tripadvisor in London, UK. The position supports the employer’s work in its stated function and is focused on delivering the outcomes described in the official vacancy. Its day-to-day scope includes Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys through structured experimentation and continuous optimization. Serve as a Braze subject matter expert. The role also calls for Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys through structured experimentation and continuous optimization. and involves coordination with the teams and stakeholders identified in the source posting. The position’s regional context, employment arrangement, and application route remain those recorded in the verified vacancy. This summary preserves the role’s practical purpose and focus while leaving the detailed duties and qualifications in their structured fields. The source also identifies the position’s operating context, principal collaborators, and the qualifications relevant to performing this work, with the exact vacancy retaining the complete detail.

Requirements

• Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes.
• Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences.
• Modernize existing journeys through structured experimentation and continuous optimization.
• Serve as a Braze subject matter expert.
• Build and manage Campaigns, Canvases, and Content Cards.
• Create advanced personalization using Liquid.
• Configure dynamic content, audience segmentation, and behavioral triggers.
• Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance.